Mixtape Madness was formed in 2010 as a place where users could go and stream or download British mixtapes without having to go to American websites that lacked a focus on British music, such as
DatPiff. Mixtape Madness also has a
YouTube channel, where artists can release music. Various artists have released their music through the platform, such as
Headie One,
Unknown T,
SL, and
EO. In July 2018, Mixtape Madness hosted a stage at The Butterfly Effect Festival in London. On 1 April 2019, Mixtape Madness partnered with
Caroline International in a worldwide sales and distribution deal. Caroline would also be responsible for marketing services when required. Mixtape Madness partnered with the
FIFA eWorld Cup, an
esports competition that was hosted at
The O2 in London, to bring 4 hip hop artists to perform and compete in a rap competition in the arena prior to the eWorld Cup's final. The winner out of the 4 artists would receive a FIFA Head 2 Head Freestyle Champion 2019 award. Big Jest and Deekayy both attended the competition, with the latter winning the award after a vote held by the in-house crowd and social media. == Freestyle series ==