The event was launched in 1999 as a
music video awards ceremony, modeled after the
MTV Video Music Awards, called the Mnet Music Video Festival. It merged with the KMTV Korean Music Awards in 2004 and was renamed the Mnet KM Music Video Festival. By the mid-2000s, the awards ceremony had attracted some international interest due to the spread of
Hallyu, and it aired in China and Japan in 2008. In 2009, the event was renamed the Mnet Asian Music Awards (MAMA) to reflect its expansion outside of South Korea. In 2010, MAMA was held in Macau, marking the first time it was held outside of South Korea. The following year, in 2011, MAMA was held in Singapore, and was then held in Hong Kong from 2012 to 2017. has hosted the show seven times, including the
2024 awards in the United States — the first ceremony held outside of Asia On July 20, 2021, it was reported by
Ilgan Sports that the 2021 Mnet Asian Music Awards was undergoing discussion for the event to be held in Hong Kong despite the ongoing pandemic and travel restrictions. On August 23, 2022, CJ E&M announced that the event would be rebranded as simply the "MAMA Awards" going forward. Actor and singer
Park Bo-gum first hosted the show in 2017 and has hosted in 2018 and 2019. He returned to host from 2022 to 2025 and has been with the MAMA Awards through its rebranding and first foray into the United States. He has also hosted in Japan's three major domes:
Nagoya,
Osaka, and
Tokyo Dome.
Timeline • Mnet Video Music Awards (1999) • Mnet KM Music Video Festival (2004–2005) • Mnet KM Music Festival (2006–2008) • Mnet Asian Music Awards (2009–2021) • MAMA Awards (2022–present) ==List of ceremonies==