Founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir, Moda Operandi is a New York-based e-commerce retailer carrying more than 1,000 brands and designers across fashion, fine jewelry, home and beauty. Through its innovative mix of commerce and content, Moda allows their customers to shop for "what's new and what's next" from the world's leading emerging designers and luxury brands. Moda Operandi's mission is to help their customers to curate their life—from the everyday to the extraordinary.