Model Behaviour is a British television reality show which aired on Channel 4 between 21 September 2001 and 15 November 2002. The show featured a search for a new model with the winner securing a year's contract with a top model agency. The programme was produced by Princess Productions and was similar in format to ITV's Popstars in that it followed the fortunes of several individuals as they lived together and competed for the top prize. The first series followed five women who had been picked from thousands of applicants. The second series followed both male and female potential models. The 2001 series was won by Jenny Richards, a young mother from South Wales who won a year's contract with the Premier agency. and went on to have a successful career as a catwalk model.