At its onset the Modern Library identified itself as "The Modern Library of the World's Best Books". In keeping with that brand identity, in 1998 the editors created a list they called the "
Modern Library List of Best 20th-Century Novels", numbering 100 titles selected from books published by Modern Library and its Random House affiliates. They also conducted an
internet poll of public opinion, then produced a
readers' list. (The lists were actually restricted to works in English, but titles of the lists do not represent this, and little attention was paid to that fact in publicity for the lists.) The "top ten" of the
editors' list is shown here—and the two "100 Best Novels" lists are linked below. According to a
New York Times article about the list, executives at Random House said they hoped that as the century drew to a close their list would encourage public debate about the greatest works of fiction of the last hundred years, thus both increasing awareness of the Modern Library and stimulating sales of novels the group publishes. Both lists have incurred criticism. Their ranking system concerned many professional scholars and critics. The board members themselves, who did not create the rankings and were unaware of it until the list was published, expressed disappointment and puzzlement. There were also hypotheses that the Modern Library merely made a selection based on its stocklist.
A. S. Byatt, the well-known English novelist who was on the board, called the list "typically American". The list was compiled via
approval voting, by sending each board member a list of 440 pre-selected books from the Modern Library catalogue and asking each member to place a check beside novels they wished to choose. Then the works with the most votes were ranked the highest, and ties were decided arbitrarily by Random House publishers. This explains surprising results like the No. 5 placement of
Brave New World (1932), which most of the judges agreed belonged
somewhere on the list, but much lower than the very top.
David Ebershoff, the Modern Library division's publishing director, stated in a follow-up "the people who were drawn to go to the Modern Library Web site and compelled to vote have a certain enthusiasm about books and their favourite books that many people don't, so that the voting population is skewed." In addition, people were allowed to vote repeatedly, once per day, making the poll a measure of how much effort people would put into promoting their favorite books. Others have been more direct in their descriptions of the results; librarian Robert Teeter remarks that the ballot boxes were "stuffed by cultists". ==See also==