Modern Love Hyderabad was filmed between September and November 2021. Speaking to
The Hindu Elahe Hiptoola states that producing an anthology for a digital platform was not very different from producing a film. "Ultimately, it is like organising a
baraat every day. No one will tell you that the food is good, but someone will complain
namak kam tha (the salt was less). For cinema, my task begins with raising funds and ends with finding distributors. In this case, Prime Video gave me enough freedom and also gently reminded me of regulations when needed. For example, I did not know that we cannot shoot with kids beyond 7p.m. I had not followed such rules during the making of
Rockford or
Dhanak. This was a learning experience." Director Uday Gurrala told
News18: "In my story titled ‘What Clown Wrote This!’, you will see universal themes but from a distinctly Telugu lens and that's what makes it so interesting. We’ve delved deep into the psyche of the Telugu man (and woman) to understand what makes today's generation tick". == Release ==