Moët et Chandon began as Moët et Cie (meaning "Moët & Co."), established by Épernay wine trader
Claude Moët in 1743, and began shipping his wine from
Champagne to
Paris. The reign of King
Louis XV coincided with increased demand for
sparkling wine. Soon after its foundation, and after son Claude-Louis joined Moët et Cie, the winery's clientele included nobles and aristocrats. In 1833, the company was renamed Moët et Chandon after Pierre-Gabriel Chandon de Briailles, Remy Moët's son-in-law, joined the company as a partner of Jean-Remy Moët, Claude Moët's grandson. Following the introduction of the concept of a vintage champagne in 1840, Moët marketed its first
vintage in 1842. Their best-selling brand, Brut Imperial, was introduced in the 1860s. Their best known
label,
Dom Perignon, is named after the Benedictine monk remembered in legend as the "Father of Champagne". The brand was owned by
Champagne Mercier but was given to Moët in 1927. Moët & Chandon merged with
Hennessy Cognac in 1971 and with
Louis Vuitton in 1987 to become
LVMH (Louis-Vuitton-Moët-Hennessy), the largest luxury group in the world, netting over 16 billion
euros in fiscal 2004. Moët & Chandon was holding a
royal warrant as supplier of champagne to
Queen Elizabeth II. In 2006, Moët et Chandon Brut Impérial issued an extremely limited bottling of its champagne named "Be Fabulous", a special release of its original bottle with decorative
Swarovski crystals. ==Dom Pérignon==