Lamrani was also a businessperson in Morocco. He created a holding (Groupe Safari), which is now run by his daughter Saida. The holding has many investments, in particular, it holds stakes in
Crédit du Maroc, Socodam Davum, and SMEIA, the exclusive dealer of
BMW and
Land Rover in Morocco. In addition to the establishment of the Moroccan Bank for Foreign Trade as an arm of the state in order to contribute to the development of Moroccan exports, especially the
OCP Group. ==Death==