Social approach It has been argued that
individualism should influence self-monitoring. Cultures high on individualism focus on the self, not others. In
individualistic cultures, knowing the context is not necessary to predict others' behavior; thus people from individualistic cultures are more likely to be low self-monitors. Cultures low on individualism (i.e.,
collectivist cultures), in contrast, value
conformity to
ingroups and group memberships. In collectivistic cultures, knowing the context and social status of the other person is essential to predicting his or her behavior. On the surface, it might appear that highly individualistic cultures would reinforce low self-monitoring and collectivistic cultures would reinforce high self-monitoring. This, however, is not the case. High self-monitors imagine what the prototypic person for the situation would be and try to be that person, while low self-monitors "draw upon an enduring
self-image or self-conception that represents knowledge of her or his characteristic actions in the behavioral domains relevant to the situation". Members of collectivistic cultures' self-conception include their relationship with others present in the situation. They, therefore, must take status relationships into consideration when deciding how to behave in a particular situation. This suggests they do not base their behavior on how a prototypic person would behave in the situation.
Job performance It has been shown that there is a significant relation between an individual's performance at his/her job and his or her ability to change their self-presentation in order to most adapt to the situation. Self-monitoring was most important during early tenure. This history of finding individual difference variables that relate to
job performance has been unsuccessful. Some of the reasons why it is difficult to use individual difference variables to predict job performance is because there is a failure to consider contextual effects such as
informational influence and pressures for conformity. Other difficulties are a result from attempting to use personality measures without having a good understanding of the nature of the job and the individual's development in the job. This results in the individual differences being assessed without fully understanding why they should affect job performance directly or how they may affect an individual's performance when you take into consideration increased job knowledge that an individual may gain through experience. One case that shows how success could be related to individual predispositions is in organizations where individuals hold boundary-spanning positions. Boundary spanners purpose is to filter and transfer information across organizational boundaries. The individuals that are responsible for this transfer of information may be in roles both inside and outside the organization. Therefore, they should be able to respond to social and informational stimuli, inside and outside the organization. The nature of this job makes it likely that an individual's performance in this role is likely to be influenced by the degree to which that person can perceive, understand and adapt to different social situations as appropriate. In essence, an individual who is a high self-monitor would be better at responding to different social cues and hence be more equipped to transfer information effectively across organizational borders and consequently be a higher performer. The differences between how high self monitors and low self monitors treat relationships and social situations stem from differences in what they seek to gain out of their social life and their understanding of self. High self-monitors view their self as a product of social interactions and their own adaptability in various social settings. In contrast, low self-monitors view their self as a product of personal dispositions and their effects on social situations. High self-monitors look for friends with similar activity preferences, while low self-monitors look for friends with similar attitudes. High self-monitors also generally end up becoming close to other high self-monitors, and vice versa with low self-monitors.
Relationships High self-monitors look for a social context that allows flexibility and adaptability to play a multitude of roles without
role conflict. High self-monitors are more likely to believe in the idea that there are multiple people one can love, and focus on attributes such as
physical attractiveness, Low self-monitors, on the other hand, look for a social context that gives them the freedom and security to express their emotions and dispositions freely without any interpersonal conflicts. They are more likely to believe in the idea of "one true love" and look for attributes such as personality desirability, ==Historical context==