In 1901, he was staying in
Cheetham Hill,
Manchester. He started as a pedlar, then set up as a general outfitter in
Chesterfield in 1903 selling readymade suits bought from a wholesaler. Following his marriage to Sophie Marks in 1909 the name of the company was changed from
M. Burton to
Burton & Burton. On the birth of his twin boys in 1917, he gave his name as
Montague Maurice Burton. However, he had not changed his name legally, which caused problems during the
First World War. By 1913 Burton had five men's tailor shops with headquarters in
Sheffield and manufacturing in
Leeds. He had four hundred shops, factories, and mills, by 1929, when the company went public. His firm made a quarter of the British military uniforms during
World War II and a third of
demobilisation clothing. ==Honours==