In 2010, the festival included the newly created
ICON de Martell Cordon Bleu photography award. Established by
Martell Cordon Bleu together with the Month of Photography Asia, this juried prize was aimed at recognizing the most outstanding photographer in Singapore who had shown originality of vision, presented thought-provoking ideas, explored new concepts and demonstrated a commitment to his/her photography. In 2010 the jury included
Martin Parr and Agnès de Gouvion Saint-Cyr. Sherman Ong was the winner, awarded a cash prize of $30,000 and publication of a book of their work. In 2011 the winner was Sean Lee. == Directors ==