The festival's purpose is to familiarize the public with
veganism, a way of life consisting in abstaining from the use of animal products, by emphasizing the ethical and environmental reasons for doing so. such a transition. There are only kiosks of companies and non-profit organizations refusing animal exploitation, as well as organizations dedicated to
animal welfare and
anti-speciesism, as well as conferences and cooking demonstrations. In its first year in 2014, the festival took place at the Cœur des sciences of the
University of Quebec in Montreal, and then at the
Marché Bonsecours. Since its inception, entry to the festival has been free. In its second edition in 2015, the festival welcomed more than 10,000 people In 2018, it will take place at the
Palais des congrès de Montréal. == Guests and themes ==