Mood (24kGoldn song)

According to 24kGoldn and Dior, they were playing Call of Duty while the song's producers, Fedi and KBeazy, were working on a beat, and as Fedi played a guitar riff, 24kGoldn idly began singing along with it. 24kGoldn then created a hook for the song while Dior performed a verse. After an early version of the song was written and produced by the four, producer Blake Slatkin was brought in to give the track a "pop polish". To promote "Mood", Columbia Records pitched the song to various pop and "Gen Z" playlists on popular music streaming services. 24kGoldn's team also pitched the song to pop radio stations, and it quickly found success on contemporary hit radio. Video-sharing platform TikTok was also used as part of the marketing strategy to promote "Mood", and the song went from being used in approximately 12,000 videos on the platform in mid-August to over two million by October. 24kGoldn also used his own money to fund marketing campaigns for the song and get promotions from social media influencers. ==Composition==

"Mood" is an uptempo pop rock, hip-hop and rap rock song, described by several publications as "genre-bending". Its instrumental includes an indie In the song, 24kGoldn and Dior deliver "melodic croons" about their girlfriends who are always in a "mood", in a sing-song rapping style. Described by Vicky Inoyo of Earmilk as a love-centered song that provides "a youthful feel with modern-day pop twists", the lyrics detail how it feels to be in a toxic relationship. HotNewHipHops Alexander Cole called the track "perfect for summer", and said the song's title "certainly fits the vibe as we get a very summer-inspired beat". ==Critical reception and accolades==

For Billboard, Carl Lamarre stated that the song was a "feel-good record" and a "late-summer bop", describing the hook as "catchy", while Josh Glicksman of the same publication called the chorus "easily digestible" and "sonically light". Chris Molanphy of Slate called the song "fiendishly catchy" and also praised the track's hook, opining that it was "one of the most instantly infectious rap-rock refrains ever". In another review of the album, Stereogums Chris DeVille stated, "like hits from forebears like Juice Wrld, Post Malone, and Lil Uzi Vert, 'Mood' was self-evidently a pop song, infectiously catchy and irresistibly propulsive." DeVille added that the song "gracefully avoided" descending into the "unlistenable cheese" that the other pop-rock songs on the album did. Joe Coscarelli of The New York Times called "Mood" a "melodic-rap confection". KROQ-FM program director Mike Kaplan stated that "Mood" was "one of those first-listen records". Slates Chris Molanphy named "Mood" as the 12th best single of 2020, while Billboard named it the eighth best song, the third best rock song, and the 12th best musical TikTok trend of the year. On Jon Caramanica's list of the best songs of 2020 in The New York Times, "Mood" was added as an honorable mention. "Mood" was nominated for Best Collaboration at the 2021 iHeartRadio Music Awards. The song was also nominated for Top Hot 100 Song, Top Collaboration, and Top Rap Song at the 2021 Billboard Music Awards. ==Commercial performance==

In its first week after being released, "Mood" sold 15,000 units. jumping to number 26 the following week. After ten weeks of climbing the chart, the song reached number one on the chart dated October 24, when it received 20.3 million streams, sold 7,000 downloads, and made 62.9 million radio impressions. It became both 24kGoldn's and Dior's first number one on the chart, as well as Dior's first entry on the chart, and the first number one for any artist on the Records label. It also topped Billboards Hot Rock & Alternative Songs, Hot Alternative Songs, and Hot Rap Songs charts, making it the first song to simultaneously top all four charts, and went on to top the Hot 100 for eight non-consecutive weeks. It also tied with Drake's "Nice for What" with the most climbs to the top spot at four when it returned to number one for a seventh non-consecutive week on the week ending January 9, 2021. "Mood" logged a 30th week inside the Hot 100's top ten, being the 12th song to do so. "Mood" peaked at number one on the Mainstream Top 40 chart for eight consecutive weeks and broke the Mainstream Top 40 spin record, previously held by Ed Sheeran's 2017 song "Shape of You" with 17,707 plays, by logging 17,748 plays among the chart's reporting stations for the week of November 22. The song also had the longest run at number one on Mediabase's pop radio chart in 2020, with eight weeks. Following its debut on the Rolling Stone Top 100 in mid-August, "Mood" rose to the top of the chart after earning 20.6 million streams for the week dated November 6, 2020, where it spent two non-consecutive weeks. The song went on to be certified double platinum by the Recording Industry Association of America (RIAA) on December 1, 2020. In the United Kingdom, "Mood" debuted at number 51 on the UK Singles Chart for the week ending August 27, 2020. After spending five weeks on the chart, the song topped the chart in the week ending October 1, 2020, after earning 61,000 chart sales and 7.8 million streams, and stayed at number one for four consecutive weeks. "Mood" also reached number one on the Australian ARIA Charts, where it spent eleven non-consecutive weeks at number one. It spent four weeks at the top spot on the Irish Singles Chart. The song topped the charts in several other countries as well, including the Austrian Ö3 Austria Top 40, Denmark's Tracklisten, the Dutch Single Top 100, Norway's VG-lista, and the Swedish Sverigetopplistan. ==Live performances and cover versions==

24kGoldn and Dior made their debut television performance of "Mood" on Jimmy Kimmel Live! on October 26, 2020, followed by a performance on The Ellen DeGeneres Show on November 5, 2020, opening with a skit before singing the song on a sunflower-themed set. Later that month, they performed the track at the preshow for the 2020 MTV Europe Music Awards and at the 48th Annual American Music Awards, the latter of which was identified as a high of the night by Justin Curto of Vulture. The two went on to perform the song during the season 19 finale of the NBC television series The Voice, and also performed the song for ABC's ''Dick Clark's New Year's Rockin' Eve'' television special for 2021. English indie rock band Glass Animals performed a cover of "Mood" for BBC Radio 1's Live Lounge program in November 2020. That same month, American post-hardcore band Our Last Night performed a cover of the song. ==Music video==

The song's official video, directed by Sebastian Sdaigui, was released on August 5, 2020. ==Personnel==

Credits adapted from Tidal. • 24kGoldn – vocals • Iann Dior – vocals • Blake Slatkin – production, engineering, bass, guitar, programming • Omer Fedi – production, bass, guitar, programming • KBeazy – production, programming • Chris Gehringer – mastering • Manny Marroquin – mixing • Robin Florent – mixing • Ryan Adam Cantu – engineering • Chris Galland – assistant engineering • Jeremie Inhaber – assistant engineering ==Charts==

Weekly charts Year-end charts All-time charts ==Certifications==

}} An official remix of "Mood" was released on November 6, 2020, and featured vocals from Canadian singer Justin Bieber and Colombian singer J Balvin. Apart from verses by Bieber and Balvin, it also includes a new verse from 24kGoldn which replaces his verse on the original. An animated lyric video for the remix accompanied its release. Reception For Complex, Jordan Rose called Bieber and Balvin "perfect additions" to "Mood". Certifications ==Release history==