Morgan Poll The Morgan Poll is a political polling service that tracks the voting intentions of Australian voters, which caters for detailed demographic and geographic analyses of the results and is widely reported.
The Worm Roy Morgan developed the
Worm, which first appeared on live TV on the
Network Ten political talk program
Face to Face. This leading Audience Response Measurement technology was colloquially described as
The Worm because of the live graphs that snake their way over the television screen, displaying the audience's reactions to visual stimuli (like for example an
election debate) in real-time. After being commissioned to provide
The Worm to the
Nine Network for a decade, Roy Morgan discovered that Nine had secretly registered
The Worm as a trademark. Primarily as a result of an ensuing dispute, Roy Morgan changed the branding from
The Worm to
The Reactor in 2004 and continued to develop the product which is now primarily conducted online and via
The Reactor mobile app. Roy Morgan conducts the fieldwork for
The Melbourne Institute's
Household, Income and Labour Dynamics in Australia Survey (HILDA). ==See also==