The
Continental Cowley, shown to the press in April 1915, was a larger engined (1495 cc against 1018 cc), longer, wider and better-equipped version of the first
Morris Oxford with the same "Bullnose" radiator; in addition it could carry a four-passenger body. To reduce the price, many components were bought from United States suppliers. The 1495 cc, side-valve, four-cylinder engine was made by
Continental Motor Manufacturing Company of Detroit, and the clutch and three-speed gearbox by
Detroit Gear & Machine Co. Back axle, front axle and steering gear also came from the USA. Supply of these components was badly affected by the First World War. The suspension used semi-elliptic leaf springs at the front and three-quarter-elliptics at the rear. The central position of the handbrake and ball-change gear lever revealed the gearbox's US origin. It also made for easy entry through the driver's door and no cold steel up a driver's leg. The petrol tank was in the scuttle, and its filler was above the gear lever in the centre of the dashboard. The US-made back axle was the first helically cut drive in a quantity-produced British car. Electric lighting was standard. It was the first Morris car to be sold like that. The six-volt
Lucas lamps were a set of five, powered by a belt-driven dynamo fixed to the engine by its cylinder head studs. The cost of these few electrical components was equivalent to 59% of the cost of the imported engine. The delivery van body was not provided with electric lighting.
More expensive than Oxford There was no austerity for the Cowley, though it was at first slightly cheaper than the Oxford. There was diamond-patterned buttoned upholstery in real leather set off by mahogany cappings, and a proper door for the driver. The mudguards were black and the standard body colour was a chocolate brown. The Cowley did not become a stripped-down Oxford until 1919.
McKenna duties Although first shown to the press in April 1915, the new car was not generally available until late summer that year, just when the government suddenly imposed the
McKenna duties. A tax of 33% was imposed on imported "luxury" goods, but demand for the Cowleys seemed to ignore the price rises. The last Continental Cowley was assembled in 1920, finishing the stock of original engines. Three thousand engines were despatched to Morris but more than half were lost by enemy action while crossing the Atlantic, leaving around 1,500 sets of certain chassis components unsold. More recent research suggests that there may have been only one shipment of about 150 lost through enemy action, and orders for more shipments were cancelled.
Designed for mass production American automobile engineering and production techniques made the first Morris Cowley a success. The cars had a design for quantity production when Morris entered quantity production in the 1920s and their high quality engineering created a reputation for reliability and resistance to the most shocking abuse.
Bullnose and Flatnose engines U.S. and Coventry made ==Morris Cowley
Bullnose (1919–1926)==