}} The car was powered by a Morris UB series 918 cc four-cylinder
side-valve engine with three-bearing crankshaft and single
SU carburettor with maximum power of . The gearbox was a three-speed unit with
synchromesh on the top two speeds and Lockheed hydraulic brakes were fitted.
Coil ignition was used in a
Lucas electrical system powered by a 6-
volt battery and
third brush dynamo. The body, which was either a
saloon or open tourer, was mounted on a separate channel section chassis with a wheelbase. The tourer could reach and return ; the saloons were a little slower. The chrome-plated radiator shell and honeycomb grille were dummies disguising the real one hidden behind. In September 1934 the bare chassis was offered for £95. For buyers of complete cars prices ranged from £118 for the basic two-seater to £142 for the four door saloon with "sunshine" roof and leather seats. Bumpers and indicators were £2 10 shillings (£2.50) extra. Compared with the similarly priced, but much lighter and longer established
Austin 7, the 1934/35 Morris Eight was well equipped. The driver was provided with a full set of instruments including a speedometer with a built in odometer, oil pressure and fuel level gauges and an ammeter. The more modern design of the Morris was reflected in the superior performance of its hydraulically operated 8-inch drum brakes. The Morris also scored over its
Ford rival by incorporating an electric windscreen wiper rather than the more old-fashioned vacuum powered equivalent, while its relatively wide 45 inch track aided directional stability on corners. The Series I designation was used from June 1935 in line with other Morris models, cars made before this are known as pre-series although the official Morris Motors designation was by the model year (35) even though they were introduced in October 1934. Of the 164,102 cars produced approximately 24,000 were tourers. 1935 Morris Eight two-door saloon, front left (Greenwich).jpg|Two-door Saloon Morris 8 tourer (3) (15070105929).jpg|4-seater tourer MHV Morris Eight 02.jpg|open 2-seater sports-tourer Brighton Commercial Vehicle run 2005 - Flickr - Elsie esq. (31).jpg|5-cwt pickup, converted from a Van Morris 8 Jensen bodied reg Cambrigeshire.jpg|body by
Jensen 1935 Morris 8 Panel Delivery - red - fvr (4611294367).jpg|Morris 8 Van with wooden body Morris 8 Panel Delivery - red - rvr (4611293905).jpg|Wooden van; rear view ==Morris Eight Series II==