Lund was born in
Roskilde, Denmark and grew up in
Jersie. He studied economics at
Odense University, but left in order to concentrate on his businesses. He has invested in a wide range of industry sectors spanning the internet,
telecommunications, health and
alternative energy. An early venture was Neo Ideo, a web consultancy founded with friends in 1996. This became one of Denmark's top three agencies before its sale to advertising giant
Leo Burnett in 1999. His first major investment firm was LundXY, which operated a variety of intent-oriented businesses, and the newspaper
Nyhedsavisen; the paper's failure led to Lund's bankruptcy. After his bankruptcy, in 2013 he started a new business network known as OnlyXO, through which he would chair a number of early stage companies, including Capital Aid, Itembase and AirHelp, and several startups that he personally co-founded. The present focus is on
financial technology companies that can be integrated with the systems of digital invoicing specialist Tradeshift. Capital Aid is described as "the star project." Additionally, as part of the OnlyXO network, Lund has helped to launch initiatives that match his own needs as a serial entrepreneur, including pitchXO, Tofte & Company and Sharkboard. ==Personal life==