In 1993,
The Association for True and Complete Redemption located in 770 Eastern Parkway, printed flags in preparation for
Shemini Atzeret and
Simchat Torah. These
messianic flags were printed with the inscription: "יחי המלך משיח צדקנו לעולם ועד" (Long live the King Messiah, our
tzadik forever). The following year during an
Oslo Accords protest in the Israeli settlement of
Kiryat Arba, Rabbi
Yaakov Ben Ari was inspired to create a dedicated flag for the Chabad moshiach movement. The specific crown used on the flag was taken from a poster Rabbi Yaakov Ben Ari saw while waiting for an elevator in
Safed. and
Brooklyn, with the goal of hanging a moshiach flag on as many homes as possible to raise awareness of the coming of messiah. The campaign distributes subsidized flag packages, including a flag, flag mount, flag unroller, and included installation. On May 13, 2024, during a pro-Israel protest at
UCLA, the
CBS News crew covering the event spotted a Moshiach flag in English being waved by a protestor, and was unfamiliar with it. The commentator said "First I've seen of this. I've never seen this flag before or this logo", "I don't know if that's what this group is. We've been trying to get a clear view of what that says", and struggled to pronounce the word "Moshiach". A Moshiach flag has been flown on a flagpole on the sidewalk in front of
770 Eastern Parkway since at least 2024. Many of the traffic lights near 770 have Moshiach flags hung on them. During the
Iron Sword War an embroidered Moshiach flag patch in olive green began being popularized and sold by multiple Chabad
Meshichist product suppliers. The Moshiach flag patches became a popular trend among Chabad men enlisted in the IDF. Additionally, several tanks have been documented both in and out of action with Moshiach flags mounted on them. Chabad Messianism adherents sometimes will wear Kippah's decorated with the
Yechi declaration as well as the Moshiach flag. == Variants ==