Moto E (1st generation)

The Moto E was designed to specifically compete against feature phones in emerging markets; according to Charlie Tritschler, Motorola's senior vice-president of products, the Moto E's goal was to "end the feature phone", and the device was primarily targeted towards "people who have been on the edge for a while but just didn’t think they could afford a smartphone." In the first quarter of 2014, Motorola sold 6.5 million phones—a number led by strong sales of the Moto G, especially in markets such as the United Kingdom—where the company accounted for 6% of smartphone sales sold in the quarter, up from nearly 0. Sales of the Moto G were also notably large in the emerging market of India; Magnus Ahlqvist, vice president of Motorola's EMEA division, estimated that between 65 and 70% of users in India still used feature phones. In February 2014, Motorola had partnered with the online retailer Flipkart to be the exclusive retailer of the Moto G in India, marking its first release in the country since 2012. The website's initial stock of 20,000 units sold out within hours, and it sold 247,000 Moto G units in just two months, ranking as the 12th-highest-selling smartphone in the country for the first quarter of 2014. Release The Moto E was unveiled on May 13, 2014. India was one of the first countries where the Moto E was released; it was sold exclusively by Flipkart, where it retailed for without a contract. Upon its midnight launch, demand for the device was so high that the resulting surge in orders crashed the website. == Specifications ==

The Moto E's build and design are similar to those of the Moto G, with a "splashproof" coating, curved backing, and a front-mounted speaker below the screen. The device is available in either black or white front colors, and has an interchangeable rear cover with different color options. It features a IPS qHD display, coated with Gorilla Glass 3. The device uses a dual-core 1.2 GHz Qualcomm Snapdragon 200 processor, and includes 1 GB of RAM. The Moto E has 4 GB of internal storage, which can be expanded up to 32 GB with a MicroSDHC card. The Moto E only supports up to 3G connectivity, and was available in a dual SIM model in selected markets. The device includes a non-removable 1980 mAh battery, which Motorola touted as having "all-day" battery life. The Moto E features a 5-megapixel rear-facing fixed-focus camera; the device does not include a flash or a front-facing camera. The Moto E shipped with Android 4.4 "KitKat". Several Motorola-specific apps are included, including Assist, as introduced by the Moto X, which automatically turn on or off certain modes, such as silencing the ringer or auto replying to text messages, depending on certain scenarios—such as when a user is in a meeting as determined by their calendar, or driving. The Moto E also includes a new "Alert" app, which allows users to notify others of their location. Motorola committed to upgrading the Moto E to the next major version of Android following its release: == Reception ==

Vlad Savov of The Verge praised the Moto E's design for not appearing "downmarket" and for having adequate performance, but noted that the device's camera was not as good as those on other smartphones. He went on to say that "a market populated by the likes of the Galaxy Fame and Galaxy Young—both of which are stuck on Android 4.1 with little hope of an upgrade—hadn't seen anything like the quick and well-made G before. Or since, for that matter." Chris Velazco of Engadget was relatively positive, noting that the Moto E was well-designed and carried the trademark design cues of Motorola's recent products, while praising its vivid display, along with its sufficient performance, battery life, and nearly stock Android software. In conclusion, it was felt that "for all its minor shortcomings, the Moto E still represents a level of power and quality that's become even more accessible to people the world over, and that's something worth celebrating. If all you need is a smartphone that can take you to Facebook, capture fodder for Instagram or fire off missives on Twitter (or WhatsApp or Weibo), the Moto E will make a worthy sidekick. Not every important device has to be a flashy flagship." However, the device was still panned for its limited internal storage and for lacking a camera flash or a front-facing camera. == References ==