Mountain Equipment Company

Kingswood, via a newly-formed subsidiary initially named MEC Canada Inc., assumed 21 stores from Mountain Equipment Co-op in late 2020. The business continued to operate under the brand MEC; the new company also assumed ownership of other trademarks such as the "Mountain Equipment Co-op" name, but could no longer accurately call the operation a co-op. The new management claims to have turned the money-losing co-op into a profitable venture in the first few months of operation, despite the COVID-19 pandemic that was in progress at the time. In October 2021, the chain officially rebranded as Mountain Equipment Company, in the process restoring the "twin peaks" mountain logo that had been mostly retired by the co-op in 2013. In October 2023, Chief Operating Officer Peter Hlynsky was named the new CEO, replacing Eric Claus. ==References==