Influence Film critics are able to be influencers in the circumstances of persuading moviegoers to view or not view in the beginning weeks of movies being available for people to view them. Research has found that negative and positive film reviews are connected to the amounts of money that films earn in box offices over a duration of eight weeks of time, which displays the fact that film critics are influential towards how well films perform in box offices. However, in recent years, there has been a growing belief in the film industry that critic aggregators (especially
Rotten Tomatoes) are increasing the collective influence of film critics. The underperformance of several films in 2017 was blamed on their low scores on Rotten Tomatoes. This has led to studies such as one commissioned by
20th Century Fox claiming that younger viewers give the website more credibility than the major studio
marketing, which undercuts its effectiveness. Today, fan-run film analysis websites like Letterboxd, Box Office Prophets, CineBee and Box Office Guru routinely factor more into the opinions of the general public on films produced.
Controversies Research says that academic studies pertaining to films had a thorough histiography pertaining to films, which also included different styles of films throughout history. However, the academic studies almost made film criticism reach its end. A study of the top critics on Rotten Tomatoes shows that 91 per cent of writers for movie or entertainment magazines and websites are men, as are 90 per cent of those for trade publications, 80 per cent of critics for general interest magazines like
Time, and 70 per cent of reviewers for radio formats such as
NPR. Writing for
The Atlantic, Kate Kilkenny argued that women were better represented in film criticism before the rise of the Internet. In the past, when film was considered less prestigious than visual art and literature, it was easier for women to break into film criticism. In the year 1929, Iris Barry was a female film critic from Britain. When Barry lived in London, she earned money from being a writer for magazines, a newspaper, and periodical articles. Clem Bastow, culture writer at
The Guardian Australia, discussed the possible effects of this on the critical response to the 2015 film
The Intern, which received mixed reviews from critics:The critical response to
The Intern was fascinating. There's a subset of male critics that clearly see Nancy Meyers as code for chick flick and react with according bile. What's very interesting, though, is that I think female critics, working in an industry that is coded as very male, if not macho, often feel the need to go hard on certain films for women, presumably because they worry that they'll be dismissed, critically speaking, if they praise a film like
The Intern as though they're only reviewing it favorably because they're women. Johanson complied statistics for the year 2015 on how having a female protagonist affected a movie, with the following results: • 22% of 2015's movies had female protagonists. • Critics are slightly more likely to rate a film highly if it represents women well. • Mainstream moviegoers are not turned off by films with female protagonists. • Movies that represent women well are just as likely to be profitable as movies that do not, and are less risky as business propositions.
Ideology James Harris, writing for right-wing political magazine
The Critic, erroneously claimed that "Previously engaging review sites such as
Vox,
The Guardian and
The Onion AV Club have all become
The World Social Justice Website, and they are now assessing works in all disciplines in line with wider social justice criteria. Does the artwork highlight social justice issues? Does it adequately meet Equality and Diversity briefs? Is the artwork, in one of the words of the age,
problematic?" == Salary ==