Among the few first MP3 blogs were
Tonspion,
Buzzgrinder,
Fluxblog,
Stereogum and
Said the Gramophone. Tonspion is the first MP3 blog in Germany and started in 1998 with reviews and downloads that international artists and labels gave out free on the web. Buzzgrinder began in 2001 as a way for musician SethW to fill time on the road. Stereogum began as a music-related
LiveJournal in 2002, though its format was focused on indie/pop gossip rather than MP3s. Fluxblog (also founded in 2002) trumpeted
LCD Soundsystem's "Yeah (Stupid Version)" in early 2004 brought increased attention to MP3 blogs, while
Montreal-based Said the Gramophone, founded in 2003, was among the first websites to write about artists like
Arcade Fire,
Wolf Parade and
Tune-Yards. A July, 2004 story by
Reuters and an August, 2004 story on
National Public Radio further galvanized the trend, and today there are thousands of MP3 blogs covering a cornucopia of musical styles. A significant number of indie music labels, promotional agencies and hundreds of artists regularly send promo CDs to MP3 blogs in the hopes of gaining free publicity. Major labels with small acts to promote have also attempted to use MP3 blogs. In 2004,
Warner Bros. gave permission for a song by their act
The Secret Machines to be posted by the MP3 blog
Music (For Robots). This drew attention not only for the song and the label granting permissions, but also because several comments praising the track came from IP addresses within the Warner Bros. network. The publicity generated by MP3 blogs crossed the line from the internet to TV in early 2005, when
Music (For Robots) was featured during
MTV's
Total Request Live program for bringing the Hysterics, a Brooklyn rock band composed of four 14- and 15-year-old high school students, to the network's attention. In 2006,
Sirius Satellite Radio began broadcasting "blog radio", a show on the College/Indie Rock channel Left of Center. The show lets music bloggers talk about the latest in the indie-rock scene. ==Aggregators==