The album
Mr Beast was released on 6 March 2006 in the UK and 7 March 2006 in the United States, in double LP vinyl format, a regular CD jewel case edition and limited deluxe edition package that comes with both the album on CD and a
DVD documenting the recording process entitled
The Recording of Mr Beast. The album has been described by
Creation Records head
Alan McGee as referring to the influential 1991 album by
My Bloody Valentine. Drummer Martin Bulloch describes it as The album's title stemmed from an incident where
Barry Burns and Dominic Aitchison landed in
Florida to start a tour with
The Cure in 2005, when they saw a taxi driver standing outside the airport holding a sign that said "Mr. and Mrs. Beast" which, after a 10-hour flight, was "funnier than life itself". ==Artwork==