Art Ginsburg, commonly known as Mr. Food, was an American television chef and best selling author of cookbooks. He was known for ending each of his TV segments with the catch phrase "Ooh! It's so good!" The signature phrase, as spoken by Mr. Food, is registered as a sound trademark with the U.S. Patent and Trademark Office. Ginsburg was a pioneer of "quick & easy cooking" who, for over 30 years, paved the way for other TV food personalities to follow. With his enthusiastic style, Mr. Food specialized in practical food preparation techniques, using readily available ingredients. He extolled an "anybody can do it" philosophy of cooking and remains today as one of the early pioneers of cooking on modern television.