Sugu, which loosely translates to 'Stubborn' or 'Hard', has been just that in terms of his popular longevity. With over a decade of success, Sugu has maintained his rebellious persona as a social outcast. Performing in Swahili, Sugu addresses social issues that plague both urban and rural peoples in the African Great Lakes region. His socially conscious lyrics touch on issues ranging from prostitution to immigration to the plight of street children. Examples of his politically charged music is apparent in the songs
Hali Halisi,State of Bongo Hip Hop/ Hali ya Bongo Flava (real situation) in which he depicts the struggles of street life, and the oppressive conditions of the government, prisons, and judicial system. "Everyday is us against the police and the police against us The judge at the court is waiting for us The prison officer is waiting for us " His rapping style is known for its structure and speed, and several other newer artists have adopted similar techniques. Other artists in the genre describe his detailed storytelling and wordplay as a part of his work. Mr. II is an outspoken advocate of Tanzanian hiphop or Bongo Flava. Sugu has seen success in various realms of the African Hip Hop scene. He is the primary organiser of the annual Tanzania Hip-Hop Summit, a yearly convention of the African Great Lakes region's most prominent and up-and-coming music stakeholders. The summit is held in Dar es Salaam in December and brings together everyone from artists to producers to TV representatives. Regardless of his efforts to differentiate himself and his genre, Mr. II continues to be compared to the many great Hip-Hop artists from the U.S. such as
Nas,
Jay-Z or
Run DMC. Mr. II's lyrics address themes that are typical of Bongoflava. Bongoflava "tackle[s] subjects faced by the continent and the world over: poverty, ambition, success, money, HIV/AIDS" Sugu is also the Founder and Director of Deiwaka Entertainment, A company that has dedicated itself in promoting and developing Tanzanian hiphop/Bongoflava as part of helping in the fight against poverty and unemployment problems among youths in Tanzania. This company now has a website: Deiwakaworld At the 2005
Tanzania Music Awards his album
Moto Chini was nominated in the best Hip Hop Album category. ==Politics==