Instagram Hinchliffe created her
Instagram account,
mrshinchhome, in March 2018, initially to show how she and her husband were decorating their house. Within two years, she had accumulated two million followers on the platform, known as Hinchers By June 2019, she had 2.5 million followers, more than 3.8 million.
Books In April 2019, Hinchliffe's first book,
Hinch Yourself Happy, sold 160,302 copies in three days, making it the second highest-selling non-fiction book in the UK at that time. Her second book,
The Activity Journal, was released in 2019 and reached number 1 on the
Sunday Times Bestseller List. Her third book,
The Little Book of Lists, became the number one bestseller in the UK in April 2020, boosted by a surge in interest in cleaning and home care following the introduction of
coronavirus lockdown restrictions. In October 2020, her memoir,
This Is Me, also became a number 1 bestseller. In 2023, she published a book,
Welcome to Hinch Farm, with illustrations by Hannah George, dealing with the topic of children's anxiety about moving house. Hardback and ebook versions in 2023 were followed by a paperback in 2024.
Other media This Morning has featured Mrs Hinch's cleaning tips.
Product promotion Hinchliffe's recommendations have caused a surge in sales, such as when a cleaning pad she recommended quickly sold out. In 2019 and March 2023, she was investigated by the
Advertising Standards Authority for allegedly failing to make legally required disclosures that product promotions on her Instagram were paid advertisements. == Personal life ==