Pavan Sachdeva took over his father's Delhi-based shoe export business, mostly serving Western Europe, and launched the company as MS Shoes in 1986. He raised money from investors and borrowed large sums from financial institutions and banks. Sachdeva used intriguing ads created by the Delhi branch of
Rediffusion to attract investors. During the period 1986–1993, the company won various export awards from the Council of Leather Exports, from Delhi Administration, and from the National Productivity Council. Apparently the share prices had been manipulated. When MS Shoes crashed in March 1995 the collateral effects were so severe that the Bombay Stock Exchange had to be closed for three days. More than ₹270 crores were lost. ==Investigations and charges==