MTV is an Indian pay television channel specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of the original American network and is owned by JioStar, under a license agreement with Paramount Networks EMEAA. Most of the programming on the channel is produced in Hindi. MTV India has its headquarters in Vile Parle in Mumbai. The channel has been airs it's songs of Bollywood and all non-film songs of Hindi, Punjabi, Bhojpuri, Rajasthani, Haryanvi, Qawwali, Ghazal, Pahari, Sufi, English, K-pop, UK Asian, Fusion and Rock through Pump Up Mornings, Specials and Chillax only