The MTV Video Music Award for Best Latin was first presented in 2010 under the name Best Latino Artist, replacing the MTV Latin America Awards, which ended in 2009. From 2010 to 2013, the award was determined by viewer votes on MTV Tr3́s' official website. However, the winner did not receive the award during the main ceremony; in later years, the recipient was announced during the Spanish-language rebroadcast on Tr3́s. This marked the first time Latin music artists were honored at the MTV Video Music Awards since the International Viewer's Choice Award for MTV Latin America, which ran from 1994 to 2002.