At some point after al-Sahhaf was removed from his post as minister of foreign affairs in 2001, Saddam appointed him as minister of information. Al-Sahhaf became known for his daily press briefings in
Baghdad during the
2003 invasion of Iraq. At the beginning of the Iraq War, al-Sahhaf made the following remarks about American troops: "Our initial assessment is that they will all die". On one occasion, he spoke of the disastrous outcomes of previous foreign attempts to invade Iraq, citing an unspecified Western history book and inviting the journalists present to come to his home to read it. According to
CNN, al-Sahhaf described American and British leaders as "an international gang of criminal bastards,' 'blood-sucking bastards,' ignorant imperialists, losers and fools". He also called the U.S. and British forces "flocks of sheep doomed to die in Iraq" and compared them to "a snake slithering through the desert that will be chopped into pieces". Al-Sahhaf once said, "Baghdad is safe. The battle is still going on. Their infidels are committing suicide by the hundreds on the gates of Baghdad. Don't believe those liars". As he said those words, Iraqi soldiers were running for cover nearby. As American troops surrounded Baghdad, he said, "There are no American infidels in Baghdad. Never!'" On 9 April 2003, Baghdad was formally occupied by coalition forces. Al-Sahhaf "kept broadcasting until the last minute while Baghdad was being destroyed around him".
Reactions Al-Sahhaf's colorful media appearances caused him to be nicknamed "Baghdad Bob" These nicknames were given because he made statements about the conflict that were wildly at odds with reality. Western media treated him as a laughingstock during the initial stages of the
Iraq War. US intelligence analysts later concluded that al-Sahhaf confidently made false statements about the Iraq War because he genuinely believed what he was saying. Army Col. Steve Boltz, the deputy chief of intelligence for V Corps, theorized that because Saddam's regime was known for frequently punishing those who delivered bad news, military officers would fabricate reports about the battlefield situation. This systemic self-deception within the Iraqi hierarchy led to a surprising lack of awareness when the Americans entered the capital, with some captured Iraqi officers later admitting that they had no idea that the US forces had been so close. A group of Americans from the state of New York created a website called "We Love the Iraqi Information Minister". The website included soundbites of al-Sahhaf's remarks. It became an "internet phenomenon". ==Post-war life==