While
MM continued to devote most space to rock and
indie music (notably
Everett True's coverage of the emerging
grunge scene in
Seattle), it covered
house,
hip hop,
post-rock,
rave and
trip hop. Two of the paper's writers,
Push and Ben Turner, went on to launch IPC Media's monthly dance music magazine
Muzik. Even in the mid-1990s, when
Britpop brought a new generation of readers to the music press, it remained less populist than its rivals, with younger writers such as
Simon Price and
Taylor Parkes continuing the 1980s tradition of
iconoclasm and opinionated criticism. The paper printed harsh criticism of
Ocean Colour Scene and
Kula Shaker, and allowed dissenting views on
Oasis and
Blur at a time when they were praised by the rest of the press. In 1993, they gave a French rock band called
Darlin' a negative review calling their music "a daft punky thrash". Darlin' eventually became the electronic music duo
Daft Punk. Australian journalist
Andrew Mueller joined
MM in 1990 and became Reviews Editor between 1991 and 1993, eventually declining to become Features Editor and leaving the magazine in 1993. He then went on to join
NME under his former boss Steve Sutherland, who had left
MM in 1992. The magazine retained its large
classified ads section, and remained the first call for musicians wanting to form a band.
Suede formed through ads placed in the paper.
MM also continued to publish reviews of musical equipment and readers'
demo tapes, though these often had little in common stylistically with the rest of the paper, ensuring sales to jobbing musicians who would otherwise have little interest in the music press. In early 1997, Allan Jones left to edit
Uncut. He was replaced by Mark Sutherland, formerly of
NME and
Smash Hits, who thus "fulfilled [his] boyhood dream" and stayed on to edit the magazine for three years. Many long-standing writers left, often moving to
Uncut, with Simon Price departing allegedly because he objected to an edict that coverage of Oasis should be positive. Its sales, which had already been substantially lower than those of the NME, entered a serious decline. In 1999,
MM relaunched as a glossy magazine, but the magazine closed the following year, merging into
IPC Media's other music magazine,
NME, which took on some of its journalists and music reviewers. ==Editors==