Musicarnival, a music "tent" theater and among the first of its kind, operated on Warrensville Center Rd. in Warrensville Heights, Ohio, outside of Cleveland. Musicarnival was co-founded and operated by showman John L. Price, Jr. who served as producer, and Robert H. Bishop, III who served as president. By 1958 when they opened a second location to capitalize on Florida's winter resort season, it was reported there were about twenty tent theaters operating in the U.S., and mostly summer shows. Musicarnival produced performances of musicals, operettas and operas, and also hosted a number of famous musicians and rock bands, such as the Mothers of Invention, Duke Ellington, Stan Kenton, Dave Brubeck, The Who and Led Zeppelin.