M. S. Reddy’s autobiography,
Idhi Naa Kadha, caused a stir in the Telugu film industry with its critical remarks about prominent stars, leading to backlash, particularly from fans of
N. T. Rama Rao (NTR) and
N. T. Rama Rao Jr (Jr. NTR). In the book, M. S. Reddy described N. T. Rama Rao's on-set tantrums during the filming of
Sri Krishna Vijayam (1971), including an incident where Rama Rao was upset with actor
Nagabhushanam’s costume, which resembled his own as
Lord Krishna. Reddy explained that it took considerable effort to convince Rama Rao that Nagabhushanam was playing the role of Poundrika Vasudeva, a character who imitates Krishna. M. S. Reddy also criticized Jr. NTR, whom he had introduced as
Lord Rama in the film
Bala Ramayanam (1997). Reddy recalled that Jr. NTR had initially promised to debut as a lead actor under his production house but instead debuted with
Usha Kiran Movies. Despite this, Reddy continued to seek a collaboration, and Jr. NTR eventually agreed to work on his ninth film under Reddy’s banner. However, during a script meeting at M. S. Reddy’s office,
T. Subbarami Reddy arrived unexpectedly. When M. S. Reddy asked Jr. NTR to wait while he met with Subbarami Reddy, Jr. NTR left, reportedly saying, "Who is M. S. Reddy to make me wait?" The book also detailed a dispute between actresses
Jamuna and
Jayalalithaa on the set of
Sri Krishna Vijayam. M. S. Reddy accused director
Gunasekhar of betraying a promise to make the film
Okkadu (2003) under Reddy’s banner. Gunasekhar responded by holding a press conference, dismissing the allegations as fabrications. Following the uproar, it was decided to withdraw the limited copy edition of the book. == Death ==