$#*! My Dad Says received negative reviews, with Metacritic assigning it a score of 28/100. On
Rotten Tomatoes, the series has a score of 0% based on 26 critic reviews. The website's consensus reads: "
$#*! My Dad Says features childish jokes, abysmal writing, and the half-baked stunt casting of William Shatner." Over 12 million viewers watched the premiere, although the next two episodes lost nearly 20% of that audience. The fourth and fifth episodes improved in ratings, being 10.16 million and 10.91 million respectively.
Controversy The title of the broadcast series was modified from the source material in order to comply with
Federal Communications Commission regulations on the use of
profane language during
prime time. The profanity was also toned down and modified from Halpern's Twitter feeds. On May 19, 2010, CBS announced the show's official name and 8:30 pm time slot at its
upfront presentation of the fall 2010 schedule. Addressing reporters' concerns regarding the title, the network assured them that the expletive would not be used in promos. Soon thereafter, the
Parents Television Council announced that it was protesting the title because it alluded to an obscenity. The PTC threatened CBS with broadcast license challenges for any affiliate airing the show or its promos before 10 pm. Responding to the controversy, CBS stated, "[The show] will in no way be indecent and will adhere to all CBS standards. Parents who choose to do so will find the show can be easily blocked using their
V Chip." Show star Shatner commented on the show's title, saying "We say spit; why can't we say shit?" In addition, Bill Gorman from
TVbytheNumbers wrote that the PTC protest was just giving the show more publicity, which he expected would boost ratings. At the July 2010
Television Critics Association press tour, Shatner further commented on the title saying, "The word 'shit' is around us. It isn't a terrible term. It's a natural function. Why are we pussyfooting?" ==In popular culture==