Bieber first began his career through
YouTube, posting videos of his performances in singing competitions for family members who could not attend. As his popularity on the website grew, he was discovered by his eventual manager
Scooter Braun, who flew Bieber to
Atlanta,
Georgia to consult with recording artist
Usher. He provided him with an audition for
L.A. Reid of
Island Records, and signed a recording contract in October 2008. In April 2009, after recording his debut single "
One Time", Usher described Bieber as a "young phenomenon" and "definitely a priority for me and Island Def Jam." Bieber later described the record's title as "the only way [he] could really describe it", adding that it represented "so many elements of [his] world". {{listen|filename=downtoearth.ogg|title="Down to Earth" When recording
My World, Bieber expressed a desire to "grow as an artist" and have "[his] fans grow with [him]". Musically, the project is similar to the catalogs of
Chris Brown and
Usher.
Entertainment Weekly described the record as featuring "sugary puppy-love ballads and dinky
dance-pop confections". Bieber looked to address a variety of lyrical themes, which he described as "songs that teens can relate to" and "just stuff that happens in everyday life". The introductory track "
One Time" discusses an admiration of a female and a desire to become her significant other. "
Favorite Girl" shares a similar sentiment, describing the object of his affection as his "prized possession". The ballad "Down to Earth" was inspired by the separation of Bieber's parents, and was written to reassure fans in a similar situation "that it wasn't because of something they did". "Bigger" details an aspiration to work past the difficulties a relationship experiences. It was noted for experimenting with
New jack swing elements that were prominent in
Michael Jackson's eighth studio album
Dangerous, Bieber felt that "
One Less Lonely Girl" was "really important [that] these girls have something so they can be one less lonely girl". The track was compared to
Chris Brown's "
With You" and
Beyoncé's "
Irreplaceable". "First Dance" features vocals from Usher, and garnered comparisons to Jackson's "
You Are Not Alone".
My World closes with "
Love Me", which samples
The Cardigans' "
Lovefool" and was described by
MTV News as a "widescreen club track that is full of bubbly synths and Bieber's now-signature croon". ==Singles==