Nandamuri Kalyan Ram established the production house with the name of his grandfather, actor, and former
Chief Minister of Andhra Pradesh,
Nandamuri Taraka Rama Rao, known as 'NTR'. The production house has introduced directors such as
Surender Reddy,
Anil Ravipudi, and Mallidi Vassishta to
Tollywood. Former film producer and politician, Nandamuri Janaki Ram, elder son of
Nandamuri Harikrishna, was also a part of the banner until he died in a car accident, on December 6, 2014. ==Film Production==