Lamar was seen filming a
music video in September 2020, which would later be confirmed as scenes of "N95" (said scenes were Lamar floating above the ocean and using a phone booth). The official music video for "N95", directed by Lamar himself and
Dave Free, was released on May 14, 2022. Similar to his music video for "
Element", the video features heavy imagery in the form of a wide range of scenes. At the beginning of the video, a sign reads "This Shit Hard" in big red capital letters and appears a few more times throughout the video. Scenes include Lamar in a Jesus-like crucified pose floating over ocean waves, Lamar doing workouts on the roof of a dilapidated apartment, Lamar running from a horde of black men (which serves as a reference to
Childish Gambino's music video for "
This Is America"), an example of the 20th century
doll experiments, Lamar and Baby Keem walking through a hallway (the latter suddenly kissing the former on the cheek, causing both of them to stop in their tracks), Lamar using a phone booth, and more. ==Credits and personnel==