The term
Yamato nadeshiko is often used to describe a demure young woman and, in a contemporary context,
nostalgically of women with good traits which are perceived as being increasingly rare.
Modern media Though
Yamato nadeshiko is no longer considered an ideal for women to reach for, it's still referenced in pop culture media such as novels, manga, anime, TV dramas, and movies. Despite being more successful than their male counterparts,
Samurai Blue (サムライ・ブルー),
Nadeshiko Japan gets significantly less recognition; instead, the media trivializes their impressive skills and success by emphasizing the femininity of the members of
Nadeshiko Japan. In order to combat the assumed incompatibility of sports and women, in 2004 the Japanese Football Association chose the nickname based on a contest of around 2,700 entries. It was chosen because it embodies femininity and athleticism, features presented in the media as contradictory, as well as a nationalistic identity. The team's decision to keep the name was to promote the "hidden image" of strength and boldness that the
Yamato nadeshiko possesses. == See also ==