MarketNaru Shinoya
Company Profile

Naru Shinoya

Naru Shinoya is a former Japanese badminton player who competed for the NTT East team. She won a bronze medal in mixed doubles at the 2021 World Championships. Shinoya achieved a career-high world ranking of No. 13 in mixed doubles with her partner Kyohei Yamashita in December 2022. After retiring from professional competition in December 2024, she became the women's doubles coach for NTT East in April 2025.

Career
2021 Shinoya and Kyohei Yamashita made their Super 750 debut at the Indonesia Masters, where they were eliminated in the first round. The following week, they advanced to the second round at the Indonesia Open, marking their Super 1000 debut. The pair concluded the season by capturing the mixed doubles bronze medal at the 2021 World Championships in Huelva, Spain, following a semifinal defeat to compatriots Yuta Watanabe and Arisa Higashino. 2022–2023 Shinoya and Yamashita's best results on the 2022 World Tour were quarterfinal finishes at the Denmark Open and Australian Open. They ended the year by reaching their career-best world ranking of No. 13. In 2023, Shinoya helped Japan win a bronze medal at the Sudirman Cup. On the World Tour, she and Yamashita reached the quarterfinals of the All England Open and the semifinals of the German Open and the Canada Open. 2024 In the first half of 2024, Shinoya and Yamashita competed in mixed doubles to qualify for the 2024 Paris Olympics. Their best World Tour result was a quarterfinal finish at the Thailand Masters. After failing to secure Olympic qualification, Shinoya retired from the national team in April, ending her partnership with Yamashita. Continuing to compete for her corporate team, NTT East, Shinoya partnered with Nao Yamakita in women's doubles and won the Malaysia International in September. == Coaching career ==
Coaching career
In April 2025, Shinoya became the women's doubles coach for NTT East, tasked with developing junior players for the national team. Following this victory, Suzuki and Yamakita were selected for the Japanese national team on 6 June 2025. == Achievements ==
Achievements
World Championships Mixed doubles BWF World Tour (2 runners-up) The BWF World Tour, which was announced on 19 March 2017 and implemented in 2018, is a series of elite badminton tournaments sanctioned by the Badminton World Federation (BWF). The BWF World Tour is divided into levels of World Tour Finals, Super 1000, Super 750, Super 500, Super 300 (part of the HSBC World Tour), and the BWF Tour Super 100. ''Women's doubles'' Mixed doubles BWF Grand Prix (3 runners-up) The BWF Grand Prix had two levels, the Grand Prix and Grand Prix Gold. It was a series of badminton tournaments sanctioned by the Badminton World Federation (BWF) and played between 2007 and 2017. ''Women's doubles'' : BWF Grand Prix Gold tournament : BWF Grand Prix tournament BWF International Challenge/Series (8 titles, 5 runners-up) ''Women's doubles'' Mixed doubles : BWF International Challenge tournament : BWF International Series tournament == References ==
tickerdossier.comtickerdossier.substack.com