Committee No. 1 On October 3, 2023, there was a meeting of the National Soft Power Strategy Committee No. 1/2023 at Santi Maitri Building,
Government House, where the meeting resolved to appoint a National Soft Power Development Committee to drive, monitor and supervise operations, chaired by
Paethongtarn Shinawatra, with representatives from the private sector and representatives from government agencies, state enterprises and public organizations as committee members. The Prime Minister also gave policies to relevant government and private agencies to organize tourism promotion activities, along with promoting soft power in various areas to attract more tourists to visit Thailand at the end of the year. Paethongtarn, as Vice Chairwoman of the National Soft Power Strategy Committee, announced the push for the 1 Family 1 Soft Power project and the THACCA organization in 3 steps: 1. Promoting and cultivating the potential of 20 million people from 20 million households; 2. Establishing THACCA to develop 11 soft power industries: food, sports, festivals, tourism, music, books, movies, games, art, design, and fashion; and 3. Spreading Thailand's soft power to the world through cultural diplomacy, divided into 3 goals: Open registration to receive potential development within 100 days, propose the draft THACCA Act within 6 months, and create highly skilled and creative workers, including sending the draft THACCA Act to the House of Representatives within 1 year. On January 9, 2024, there was a meeting of the National Soft Power Strategy Committee No. 1/2024 where the meeting approved 5 important matters: • Agree on the proposals for the soft power industry, targeting all 11 branches, namely festivals, tourism, food, art, design, sports, music, books, movies, dramas and series, fashion and gaming. • Approve the budget framework for supporting entrepreneurs to participate in 3 foreign film festivals, in the amount of 3 billion baht. • Agree on the principles for organizing the
Songkran Festival in Thailand under the name "Maha Songkran World Water Festival". • Agreed the Office of the National Reform Steering National Strategy and Creating Unity and Reconciliation, is the main agency in driving the soft power development strategy, with a duty to operate, integrate and drive relevant agencies to study, analyze and prepare soft power development plans power budget allocation carrying out various projects/activities with efficiency and effectiveness Reduce duplication, follow up and expedite the process of reviewing, amending, amending, canceling, and creating laws and regulations related to the development of 11 soft power industries of government agencies, in order to comply with the resolutions of the committee and various subcommittees related and coordinate and create cooperation between the government agencies, the private sector, and civil society in developing soft power, coordinating and integrating the dissemination of information on 11 soft power industries, as well as disseminating progress and results of operations regarding with the development of the country's soft power. • Agreed to appoint additional directors as follows: • In the National Soft Power Strategy Committee appointed to • Director of the Budget Bureau and the Secretary-General of the Council of State is a member. • Director of the Office National Reform Steering National Strategy and Creating Unity and Reconciliation is a member and assistant secretary. • In the National Soft Power Development Committee appointed to • Permanent Secretary of the Ministry of Interior and Director of the
Digital Government Development Agency are member. • Director of the Office National Reform Steering, National Strategy, and Creating Unity and Reconciliation is a member and co-secretary. Later, on April 22, 2024, the National Soft Power Strategy Committee meeting 2/2024 was held at Santi Maitri Building, Government House, where the Prime Minister gave a policy that each field should prepare for the development of industries and people from the upstream to the downstream in order to cover all groups of people. Especially those who are starting to practice or learn to build a career in the future. He has given 3 work policies, including acknowledging the order to appoint an additional National Soft Power Strategy Committee and acknowledging the results of the meeting of the National Soft Power Development Committee.
Committee No. 2 On December 24, 2024, the 1/2024 National Soft Power Strategy Committee meeting (the 3rd meeting of 2024 if including both groups) was held at the Bhakdi Bodin Building, Government House. The meeting considered the appointment of subcommittees, budget allocation requests, the Thailand Creative Culture Agency Bill, and the organization of the Soft Power Forum. The budget was approved for two subcommittees to drive the industry, chaired by M.R. Chalermchatri Yukol: Film, Documentary, and Animation, and Drama and Series, to support the production of films, dramas, series, documentaries, and animation in Thailand in 2025 with a budget of 200 million baht. Later, on March 19, 2025, the 1/2025 National Soft Power Strategy Committee meeting was held at the Bhakdi Bordin Building, Government House. The meeting approved three important matters: • Order the
Revenue Department,
Ministry of Finance, to issue tax measures to promote the art industry, such as tax deductions for buyers of
visual arts up to 100,000 baht, increasing the deduction of artist's tax calculation expenses to 60%, and setting up duty-free zones for art galleries to exempt import duties on all types of art within April, organizing activities to open space for youth, the Thai Youth Street Arts project to drive Thailand towards becoming a world-class art center, and preparing for the Songkran festival throughout Thailand, inviting Thai people to join in wearing elephant pants or provincial pants to promote local identity during the Songkran festival. • Organize the Thai Youth Street Arts project, a mural painting competition for
high school and
university students. In the first phase, 46 institutions from 33 provinces will compete on March 29 and 30 to win scholarships from the Government Lottery Office worth 500,000 baht, as well as a plaque of honor from the
Prime Minister and certificates from the
Minister of Education, the
Minister of Higher Education, Science, Research and Innovation, and
Bangkok. In the second phase, the competition will be for scholarships to study arts abroad. • Acknowledged the organization of the Maha Songkran Festival under the name "Maha Songkran World Water Festival 2025" during 11–15 April 2025 at
Sanam Luang. By approving a budget of 150 million baht, which the
Budget Bureau has approved from the request of the National Soft Power Development Committee, for holding the event at the said location and in important provincial cities. Which is separated from the budget of the
Tourism Authority of Thailand, which is used to organize Songkran events throughout the country. The Prime Minister has given a policy for people to wear Thai fabrics and pants with provincial patterns to promote the identity of each locality. == National Softpower Development Committee ==