Men's Health (British magazine)

The cover always has bare-chested muscular American male models and personal trainers like Tom Cortesi, Scott King, Jack Guy, Jim Buol, Gregg Avedon, Russell Brown, Owen McKibbin, Rick Dietz, Timothy Adams, Bradly Tomberlin and Rick Arango. In 2002, the UK edition started what became a yearly competition to find a reader with a body fit to front the magazine in the hopes that the image of a British "normal guy" would spur other readers to obtain the 'look' and remind them that this kind of physique is obtainable. The first winner of the UK Cover Model search was 22-year-old Graeme Peacock, who secured a sponsorship contract with supplement manufacturer Maximuscle. There was no contest in 2003, and in 2004 the contest went annual, with the second winner being Neil Laverty, now represented by Compton Model Agency. Winners for 2005 were Ollie Foster (United Kingdom) and Manuel Mera (Spain). In 2006, 21-year-old Mike Fawkes won the competition, in 2007 Chris Whitlow, in 2008 Kevin Goodwin, in 2009 29-year-old James Bayntun, in 2010 Kirk Miller. Celebrities such as Jason Statham, Rusty Joiner, Ryan Reynolds, Josh Holloway, Marco Dapper, Gerard Butler, Vin Diesel, Joe Manganiello and Cristiano Ronaldo have appeared on the cover]. ==Cycling team==

In 1999, ''Men's Health'' sponsored a British UCI Division 3 professional cycle racing team. The Director Sportif was Sid Barras, a former professional cyclist. Although the team achieved numerous successes during the year, sponsorship was not renewed in 2000. Team members included Welshmen Matt Beckett and Huw Pritchard, a medal-winning Commonwealth Games competitor. ==Criticism==

The content of the U.S. version in the year 2000 was analysed in Stibbe (2004). The findings suggested that ''Men's Health'' gave some useful health advice but included images of masculinity that were counter-productive for health promotion. In particular, the form of hegemonic masculinity promoted by the magazine had the potential to promote negative health behaviours such as excess alcohol consumption, excess meat consumption, reliance on convenience food, unsafe sex, and aggressive behavior. This magazine, among others has also been linked as a leading cause of the body dysmorphic disorder called "athletica nervosa". ==See also==