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NBA Store

The NBA Store is a chain of officially licensed retailers which sell merchandise for the National Basketball Association (NBA). The most prominent of these stores is located in the United States on Fifth Avenue and 45th Street, Manhattan, New York City. There are seven other locations outside the United States: one in Sydney, Australia and Melbourne, Australia, Milan, Italy, two in Beijing, China, one in Taipei, Taiwan, London, England, one in Buenos Aires and three in South Africa and the Metro Manila.

New York City
Established in the fall of 1998 at 666 Fifth Avenue, the store offers free video games, TV screens displaying live broadcasts and game action footage, and other attractions, like player measurement charts. Construction involved removing beams to make space for a 36-by-54-foot hole at the base of 666 Fifth Avenue. Steve Candeloro has been the store's concierge since it opened in 1998. The store is also host to The NBA Store Concert Series, concert events where musical artists perform at the store's half court; some previous performers include: Michelle Branch, Destiny's Child, Run DMC, and Aaron Carter. The NBA Store in New York City allowed its customers to rent areas for birthday parties or other private celebrations and has hosted charity events in the past. During Christmas 2006, the wife of NBA player Dwyane Wade volunteered at the NBA Store Holiday Toy Drive. The New York Knicks regularly held events like Autographs for Supplies at the NBA Store where New York players like Eddy Curry, Zach Randolph, and WNBA's Kym Hampton meet fans and signs items in an effort to raise school supplies for children and stress academics. In 2007, the store held a fashion exhibition to celebrate the Casual Male Retail Group acquisition of the men's big & tall clothing company Jared M., a company popular among athletes and celebrities for its custom sportswear; several NBA players were happy to show their support since the founder had fitted many of them in the past. In 2007, the most sold team paraphernalia were from the Los Angeles Lakers, New York Knicks, and the 2006 NBA champions the Miami Heat. The following year, the Lakers and Knicks retained their top spots, but the Heat were replaced by the new 2008 NBA champions the Boston Celtics. The NBA Store's main outlet in New York City was closed on February 13, 2011, due to high rent. "The amount of dollars the landlord is requiring from the next tenant, we couldn't find a way to make it work," NBA executive vice president of global merchandising Sal LaRocca said. While the league searched for a new location the store operated temporarily at 590 Fifth Avenue until August 2015. The store reopened at its new permanent location at 545 Fifth Avenue on December 21, 2015. ==Beijing, China==
Beijing, China
Yao Ming (in white) have increased interest abroad and opened opportunities in China. The NBA also sells its products outside the United States, most notably in China. The NBA's international operations only provide 10 percent of total profit; however, the NBA has seen a recent increase in possible business opportunities abroad. Partly due to Yao Ming (1st overall pick in 2002) and Yi Jianlian's (6th overall pick in 2007) popularity in their home country, the NBA now sells its products in some 30,000 to 50,000 retail locations in China. During the 2006 season the NBA broadcast its games in 215 countries and had 83 foreign players, about a quarter of the total players. In 2008, it had 75 players from 32 countries. On January 14, 2008, the NBA announced the formation of NBA China ("a joint venture of the NBA, broadcaster ESPN and Chinese companies"), "that will conduct all of the league's businesses in Greater China", the new entity will be led by Tim Chen (former CEO of Microsoft Greater China). In preparation for the 2008 Summer Olympics in China, the NBA opened a flagship store in Beijing; the JuneYao Group was chosen to lead marketing operations for the retail chain-store. The NBA currently has two stores in China and according to CEO Chen plans to expand "up to 1,000 in the next five years." about 1,000 people showed up for the opening. About one third of the traffic received at nba.com comes from their Chinese area (china.nba.com) written in Mandarin Reports on NBA jersey sales over the last three years (2006–2009) reveal that Kobe Bryant of the Los Angeles Lakers is the most sold jersey in China; however, Yao Ming fell from 6th to 10th and then back to 6th while his Houston Rockets teammate Tracy McGrady remained ranked third for two straight seasons then fell to fourth in 2009. ==Second Life==
Second Life
. The MMORPG Second Life, an Internet-based virtual game world, offers its members the option of playing or shopping at a digital replica of the NBA Store. The 3-D virtual replica was launched on May 1, 2007, during the NBA Finals between the San Antonio Spurs and the Cleveland Cavaliers as a way of reaching the global audience and expanding the NBA's business in the virtual world. The virtual store's entrance is modeled after the New York City location, featuring the same double revolving doors and gold NBA lettering. In 2004, the NBA Live series for home video game consoles introduced an EA NBA Store feature, where players can purchase digital shoes and jerseys with points earned through the completion of in-game tasks. ==References==
Source: Wikipedia ↗
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