Launch The channel was established by
NDTV Group under the stewardship of former
STAR India CEO
Sameer Nair. The channel was launched in India on 21 January 2008 as NDTV Imagine. Imagine TV tied up with
Karan Johar, the creative consultant and ambassador of the Imagine TV brand. The channel was originally launched by NDTV in partnership with
NBCUniversal but NBCUniversal left the partnership in October 2009. In December 2009, online and mobile video service
NyooTV agreed a deal with NDTV Imagine to distribute ongoing and past TV shows on the platform.
Sale to Turner On 8 December 2009, it was announced that Turner Asia Pacific Ventures (a wholly owned subsidiary of
Turner Broadcasting System) had acquired a 92% stake in NDTV Imagine Ltd. NDTV's 76 percent stake in NDTV Imagine would be given to Turner for $67 million, and the
Time Warner company would acquire fresh equity worth $50 million to get 92% control. NDTV Imagine Ltd. ran NDTV Imagine, NDTV Lumiere and NDTV Imagine Showbiz television channels and film production transfer of shares, amounting to 85.68% of NDTV Imagine Ltd, by NDTV Networks Plc to Turner Asia Pacific Ventures. The three channels will be under Turner General Entertainment Networks, a holding company that will infuse fresh capital to fund the network's growth. The 'NDTV' brand was dropped and the channels were relabelled Imagine TV, Lumiere Movies and Imagine Showbiz. Imagine Showbiz was sold in January 2011 to
Reliance Broadcast Network.
Shutdown On 12 April 2012, it was announced that Imagine TV would close, as the channel struggled for ratings amidst competition from rival Hindi entertainment channels, where it was even beaten by the newly launched
Life OK. The channel faced the same fate for its sister channel
Real. Imagine TV shut down by 12 May 2012 in India, with the channel removed from all operators. Imagine TV's website was also closed and all episodes and promos were deleted from its YouTube channel. In the Middle East Imagine closed on 30 May 2012, when the channel was replaced by
Imagine Movies. The UK and Irish feed of Imagine Dil Se closed on 6 July 2012. The channel's Sky EPG slot was purchased by Viacom 18 to launch
Rishtey, a free-to-air sister channel for
Colors TV. ==International availability==