The Needs Convenience chain developed from a series of small acquisitions by Sobeys, beginning with the TRA wholesale business in
Middleton, Nova Scotia. By the mid-1990s, Needs stores were appearing throughout Atlantic Canada. The Sobeys-owned
Green Gables chain was changed over to Needs by the late 1990s as part of a final effort to consolidate the region's up-scale convenience store market. During the early 2000s, Sobeys experimented with converting several Needs stores to the
Sobeys Express brand on a limited trial basis. The trial was unsuccessful and the stores reverted to the Needs brand; however, several stores are now being branded as
Needs Convenience Extra or
Needs Convenience Plus. ==See also==