Monochrome system SNK, known for its successful
Neo Geo arcade and home console systems, entered the handheld gaming market for the first time with the release of the Neo Geo Pocket in 1998. The market had been dominated by
Nintendo and its
Game Boy, but SNK believed that the Pocket would target a "slightly different" audience. The device featured a monochrome display and was primarily released in Japan and Hong Kong. It was sold along eight titles at launch, including
Baseball Stars, a port of the 1989 game, and
King of Fighters R-1. SNK released the Neo Geo Pocket in various color variations, such as Platinum Blue, Platinum Silver, Platinum White, Carbon Black, Maple Blue, Camouflage Blue, Camouflage Brown, and Crystal White. The Neo Geo Pocket received the
Good Design Award in 1998 from the
Japan Institute of Design Promotion. The system experienced limited commercial success, leading SNK to discontinue it in favor of a color model.
Color model In response to the market's shift towards color displays, SNK announced the Neo Geo Pocket Color in January 1999. This upgraded handheld featured a non-
backlit, full-color screen and was released in Japan in March 1999 with seven launch titles, including
Puzzle Link and
Samurai Shodown! 2. The Neo Geo Pocket Color debuted in the U.S. in August 1999, initially available exclusively through the online retailer
eToys.com. It launched with six titles and carried a price of . The U.S. version came in six colors: Camouflage Blue, Carbon Black, Crystal White, Platinum Blue, Platinum Silver, and Stone Blue. In its first two months, the Neo Geo Pocket Color sold 25,000 units. This model was 13% smaller than the original and featured improved sound output.
Financial troubles Despite a good start to sales in both the U.S. and Japan, the Neo Geo Pocket Color faced challenges. The console had low retail support in the U.S., limited third-party support due to a lack of communication with third-party developers by SNK's American management, and stiff competition from other handhelds, driven by the popularity of Nintendo's
Pokémon franchise, and strong competition from
Bandai's
WonderSwan in Japan. On June 13, 2000, Aruze ceased SNK's operations in North America and Europe. After emerging from bankruptcy, the company did not pursue further development of handheld consoles. == Features ==