On 8 December 2010, Neon Gold signed a joint venture with
Columbia Records, enabling them to graduate to full-length releases through Columbia and
RED Distribution Through the venture with Columbia, the label signed and released debut albums from
St. Lucia,
HAIM, and
Magic Man. In January 2014, the label embarked on a new venture with
Atlantic Records, where they made
Charli XCX's sophomore record for release through Neon Gold/Atlantic that fall. The deal made Neon Gold an imprint label under Atlantic – co-chaired by Julie Greenwald and
Craig Kallman, who oversaw similar Atlantic imprints
Fueled By Ramen and Canvasback. In June 2024 it was announced that Neon Gold Records releases would be distributed by
Virgin Music Group, a company of
Universal Music Group. ==Neon Gold Live==