Early operations Net World Sports was founded as a limited company on 8 May 2009 by
Alex Lovén and initially operated from Lovén's family home in
Shropshire, England. Lovén spent his £13,000 in savings on a container of sports nets, but by June 2009 the company's sales reached £85,000 for the month, and total sales exceeded £1 million in 2010.
Move to Wrexham The company reached £6.5 million in sales in 2014, with its first £1 million month being in December 2014. and its office was extended again in 2017. The company rebranded in June 2017. The new headquarters was completed in 2023 and accommodates more than 200 staff. It includes various sporting facilities and replaces the company's pre-existing head office located elsewhere in the industrial estate. In 2023, Lovén was appointed a Member of the
Order of the British Empire (MBE) in the New Year Honours for services to the economy and community in Wrexham. Following the completion of the new headquarters, Lovén announced his plans for a development of a business park, with the name "Utopia City". It is planned to include 18 mixed-use units, a petrol station, hotel, drive-throughs, and other facilities. It was hoped the application would be submitted in March 2023 and demand-based construction beginning in early 2024. In 2023, the company extended its partnership with the
Football Association of Wales to provide vouchers for grassroots football clubs in Wales to claim some of the company's Forza football equipment. The programme had helped over 400 grassroots teams, with almost £100,000 worth of £100 vouchers made available, although by November 2023 almost half (about £50,000) remained unredeemed. In November 2023, Net World Sports raised a new flag outside its Wrexham headquarters. This was the 3rd flag to be erected outside the office, in addition to the Union Jack and branded "Forza" flags that were already in place. The new flag read "Woke Free Zone." It drew criticism from some locals and media coverage at a national level. The company's CEO Alex Lovén defended the message and displaying the flag, saying he believed that "a cloak of wokeness" had taken over society, education, and the media. The company had not received planning permission for the flag. After a complaint, it submitted a retrospective planning application to
Wrexham County Borough Council. In 2025, a new PVC football goal manufacturing hub was opened on an adjacent site. == Brands and operations ==