Network 7 broadcast live on Sundays from noon until two o'clock and was conceived of as a 'channel within a channel', something young people could roll out of bed and watch the morning after the night before. Its mission statement was "News is Entertainment. Entertainment is News." It was known for its heavily self-branded, frenetic visual style with wild camera work, rapid
cuts, very short items and "blipverts" — a dense combination of innovative graphics, and
pop video style visuals explaining everything from
Third World debt to
bulimia. Much of ''Network 7's
innovative style can be seen as being inspired by a combination of elements such as the aesthetic of the Max Headroom drama 20 Minutes into the Future and the studio-based anarchy of Tiswas''. The show's logo and distinctive brand and graphics (that predicted a desktop computer style) were designed by
Malcolm Garrett and Kasper de Graaf's design studio Assorted iMaGes. The show took place in a specially built 'caravan city' in
Limehouse Studios, a deserted banana warehouse on the site of what is now
One Canada Square. Presenters included Jaswinder Bancil,
Magenta Devine, Sankha Guha, Eric Harwood, Murray Boland,
Tracey MacLeod, Sebastian Scott, John Holdsworth, Caroline Roberts, Caroline Hanson, Lisa Clark, Ali Jack, Lindsey MacRae, and Trevor Ward. The series has been credited with changing the language of factual television. ==Regular programme segments==