Development By April 2019,
Marvel Studios was developing a
Disney+ series starring
Jeremy Renner's
Clint Barton / Hawkeye from the
Marvel Cinematic Universe (MCU) films, in which Barton would bequeath the mantle of Hawkeye to
Kate Bishop. In September 2019,
Jonathan Igla was hired as
head writer of
Hawkeye, and in July 2020,
Rhys Thomas was hired to direct three episodes for the series. Igla and Thomas executive produce alongside Marvel Studios'
Brad Winderbaum,
Trinh Tran,
Victoria Alonso,
Louis D'Esposito, and
Kevin Feige. The first episode, titled "Never Meet Your Heroes", was written by Igla, and was released on November 24, 2021.
Writing Opening the episode with the
Battle of New York was part of Igla's
pitch since his hiring. Igla conceived the idea wanting to set up the notion of being different points of view, reminiscent to the 2012
Hawkeye comic book run of
Matt Fraction and
David Aja. In this case, the battle is revisited through a younger
Kate Bishop's point of view, which Igla felt that allowed the audience to "jump[ing] back and forth a little bit in time" and see things from different perspectives. He also wanted to pair Bishop's first look of Hawkeye with her father's death, since witnessing her parents' death and an alien invasion concurrently would be completely terrifying. Feeling that how Barton and Bishop would meet for the first time should be with a peculiar coincidence, Igla decided to have Bishop sneak into the black market auction for reasons unrelated to Hawkeye only for her to recover and don the
Ronin suit due to her desire to help people, leading Barton to later see what she did on television, but her act of rescuing
Lucky the Pizza Dog quickly planting Barton the idea that who is wearing his former costume may be a good person, though Barton seeing the costume again is a "nightmare" that he considered "dead and buried". However, the scene of the first conversation between Barton and Bishop had yet to be written when
Hailee Steinfeld was cast, as they wrote the show with Steinfeld in mind. Being part of their "wishlist" of characters the writers wanted to include in the show, the
Tracksuit Mafia were chosen as the main villains after their debut in the Fraction/Aja run, having become classic Hawkeye villains since then. It was executive producer Trinh Tran's idea for Bishop to put on the Ronin suit, as it was a crucial moment for the writers because it unlocked the moment where the storylines of Barton and Bishop merged. Igla also decided to include a montage about why Barton needs a hearing aid after his many adventures seen in the films to showcase the lasting impact of his heroic lifestyle has, unlike the other super-powered teammates. He chose the montage moments by suggesting to elect the most "cinematic, expensive-looking explosion and
Avengers-level offense" that Hawkeye has been through. Tanner Bean, the show's executive story editor, rewatched
Avengers: Endgame (2019) to see what other artifacts the Tracksuit Mafia could have found in the rubble of
the film's climactic battle for the black market auction scene, and one thing he tried to include was the "
La Cucaracha"-playing steering wheel from
Luis' van, though the
Easter egg was not included.
Casting The episode stars
Jeremy Renner as
Clint Barton / Hawkeye,
Hailee Steinfeld as
Kate Bishop,
Tony Dalton as
Jack Duquesne,
Fra Fee as
Kazi,
Brian d'Arcy James as
Derek Bishop,
Aleks Paunovic as Ivan,
Piotr Adamczyk as Thomas,
Linda Cardellini as
Laura Barton,
Simon Callow as Armand Duquesne III, and
Vera Farmiga as
Eleanor. Also appearing are
Carlos Navarro as Enrique, Ben Sakamoto as Cooper Barton, Ava Russo as Lila Barton, Cade Woodward as Nathaniel Barton,
Clara Stack as young
Kate Bishop, Nichele Lambert as Greer, Regina Bryant as Franny, Brian Troxell as Gary, and Jonathan Bergman as Armand Duquesne VII. Additionally,
Hiroyuki Sanada appears as
Akihiko in archive footage from
Avengers: Endgame.
Filming and design Filming began in early December 2020 in
New York City, including at the
Lotte New York Palace Hotel. Additional filming took place at
Trilith Studios and
Tyler Perry Studios in
Atlanta, Georgia. The episode's main title sequence was designed by
Perception. Unlike the subsequent episodes, "Never Meet Your Heroes" features an opening title sequence which chronicles Bishop's story between her appearances before and after the sequence, with Perception creating the effect of time passing by skipping frames between key moments.
Music The episode features the
musical number "
Save the City" from the fictional
Broadway musical titled
Rogers: The Musical, centered on the Battle of New York from
The Avengers (2012) and written by
Marc Shaiman and
Scott Wittman. It was released as a
single on November 24, 2021. == Marketing ==