20th century New American Library (NAL) began life as Penguin U.S.A. and as part of Penguin Books of England. Because of complexities of exchange control and import and export regulations—Penguin made the decision to terminate the association, and the company was renamed the New American Library of World Literature in 1948 when Penguin Books' assets (excluding the Penguin and Pelican trademarks) were bought by
Victor Weybright and
Kurt Enoch (formerly head of
Albatross Books). Enoch served as president of New American Library from 1947 to 1965. He later served as head of Book Publishing at
Times Mirror and then stepped down to Vice-President when John P. R. Budlong became president of New American Library in 1965. such as the immensely popular
James Bond "007" series written by
Ian Fleming. NAL also published new "quality" paperback editions of classic works—for example, a Shakespeare series—which featured renowned scholars, editors, and translators. Many of those editions were oriented toward a high school and college readership. Those paperbound books included subjects in the humanities, the arts, and the sciences. NAL also published at least two notable "magazines in book form":
New World Writing in the 1950s and early 1960s, and
New American Review in the latter 1960s and early 1970s (which then moved on to other publishers as
American Review). NAL enjoyed great success: by 1965, its Mentor and Signet books annually sold over 50 million volumes. In 1956 NAL reported that "over 3 million copies" of the Signet Books edition of
From Here to Eternity had been sold. The McCarthy era of the 1950s is notorious for its attacks upon communism and communistic influences in American life, and the object of federal investigations and trials was to eliminate this perceived threat and extinguish any and all communistic elements. NAL became involved with the censorship trials when certain books were deemed inflammatory and subsequently banned. Victor Weybright was asked to testify before a 1952 House Committee that examined pornography. Rather than accept government restrictions, Weybright endorsed a self-regulated censorship policy on the part of publishing companies. Weybright commented thus: I pointed out with some justification, but certainly not as my basic argument, that the Mentor list was essential as part of the character and prestige of our company and an indispensable exhibit when our more daring fiction—by Faulkner, Farrell, and Caldwell—was attacked by the censors. New York University Library received the NAL archive as a gift from the NAL in the spring of 1965.
Acquisitions and mergers NAL witnessed several changes in ownership beginning in the 1960s. In 1960 Times Mirror of Los Angeles bought NAL; however, NAL continued to operate autonomously within the Mirror Company and management remained unchanged. In 1983 Odyssey Partners and Ira J. Hechler bought NAL In 1985 New American Library acquired E.P. Dutton, an independent hardcover and trade publisher. During this period there was pressure for paperback publishers to add hardcover divisions. NAL had started publishing hardcovers in 1980 with mixed success and determined that Dutton would give them an edge in that space. Penguin had been purchased by
Pearson PLC in 1970.
21st century In 2013, Pearson PLC merged Penguin with
Bertelsmann owned Random House to form
Penguin Random House. New American Library is currently part of the Penguin Publishing Group, where it is a sister imprint to the
Berkley Publishing Group. In June 2015 it was announced by Penguin that starting in fall of 2016, Berkley would publish fiction titles while New American Library would publish only non-fiction titles. According to Berkley/NAL Publishing Group president Leslie Gelbman this "will delineate the two publishing lines and sharpen their publishing identities." ==Imprints==